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Privacy Policy

Last updated: April 2026

Introduction

GBC Kitchen & Bath ("we," "our," or "us") respects your privacy and is committed to protecting your personal information. This Privacy Policy describes how we collect, use, share, and protect information when you visit our website, contact us, visit our showrooms, or use our services. It also explains the analytics and advertising technologies our website uses.

Information We Collect

  • Information you provide: name, email address, phone number, mailing address, and project details you submit through our contact and estimate forms, phone calls, or consultations.
  • Project information: details about your remodeling project, preferences, budget range, and property information.
  • Usage & device data: IP address, browser type, device information, pages visited, referring pages, and time spent, collected automatically via cookies and analytics tools.
  • Cookies & identifiers: cookies, pixels, and similar technologies used for site functionality, analytics, and advertising (see below).

Cookies & Tracking Technologies

We use cookies and similar technologies, which fall into these categories:

  • Strictly necessary: required for the site to function (e.g., security, load balancing).
  • Functional: remember your preferences and improve usability.
  • Analytics/performance: help us understand how visitors use the site.
  • Advertising/targeting: used to measure and improve marketing and, where applicable, show relevant ads.

You can control cookies through your browser settings and, where offered, through on-site consent controls. Disabling some cookies may affect site functionality.

Analytics & Advertising Technologies

Our website uses Google Tag Manager to load and manage marketing and analytics tags. Through it we use Google Analytics (GA4) to measure site performance, Google Ads for conversion tracking and remarketing, and the Meta (Facebook) pixel for advertising measurement on Facebook and Instagram. These services set cookies and collect usage data as described in their respective privacy policies.

How We Use Your Information

  • To respond to your inquiries and provide estimates.
  • To plan and carry out your remodeling project.
  • To send service updates and, with your consent, marketing communications.
  • To measure and improve our website, services, and advertising.
  • To comply with legal obligations.

Marketing Communications & Your Choices

If you opt in, we may send you marketing emails, texts, or calls about our services and promotions. You can opt out at any time by using the unsubscribe link in our emails, replying STOP to text messages, or contacting us at info@gbcdc.com. Opting out of marketing does not affect service messages related to a project you have engaged us for.

How We Share Information

We do not sell your personal information. We share it only as needed:

  • Service providers: vendors who help us operate the site and business (such as analytics, advertising, form/CRM, and communications providers), under agreements that limit their use of your information.
  • Within GBC Kitchen & Bath: GBC Kitchen & Bath is a single company operating multiple showrooms. Your inquiry may be shared among our showroom locations and teams to route it to those best able to serve your area.
  • Legal: when required by law or to protect our rights.

Data Retention

We keep personal information only as long as needed to fulfill the purposes described in this policy. As a general guide, we retain inquiry and lead information for approximately 24 months if it does not result in a project, and customer and project records for approximately 7 years to meet warranty, tax, and accounting obligations, after which we delete or anonymize it.

Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

Your Privacy Rights

Depending on your location, you may have the right to access, correct, delete, or restrict the use of your personal information, and to opt out of marketing or the sale/sharing of personal information. To exercise these rights, contact us at info@gbcdc.com. We will respond as required by applicable law.

Children's Privacy

Our website and services are intended for adults. We do not knowingly collect personal information from children under 13.

Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with a revised "Last updated" date.

Contact Us

If you have questions about this Privacy Policy, please contact us: